inūra is proudly created, crafted and formulated in Canada — sustainably and ethically sourced by local skincare experts passionate about clean skincare.

inūra is the brand I needed—simple, intentional, and crafted with experts to reveal your light (nūr) from within.

Inspired by the South Asian haldi ceremony—a ritual of radiance, renewal, and community—our glow serum harnesses turmeric at its heart, without the mess or stain of traditional or raw applications.

Our formulation is inspired by the ancient wisdom of Ayurveda—a holistic healing system that originated over 3,000 years ago. Built on the belief that true wellness comes from balance—between body, mind, and nature—Ayurveda treats skincare as a form of self-care, deeply connected to ritual, intention and overall harmony

If you’ve been navigating the world of skincare, chances are you’ve heard of hyaluronic acid. This deeply hydrating molecule has become a must-have for anyone looking to boost glow, improve skin texture, and fight dryness.