Canadian Made Radiance

Authored by Jeena Dhanjal, founder of inūra

From Concept to Radiance: Our “Made in Canada” Process

Developed in collaboration with one of Ontario’s most advanced cosmetic formulation facilities, our skincare is proudly Canadian—born from precision, purpose, and unparalleled expertise. Our local team of formulation experts brings world-class innovation and rigorous standards to every step of our process, ensuring that each product not only meets but exceeds industry benchmarks for safety and performance.

Our journey began by harnessing the potency of Ayurvedic botanicals like turmeric and saffron—revered for centuries for their healing and radiance-boosting properties—and uniting them with clinically supported ingredients like hyaluronic acid. Knowing that raw turmeric and saffron can stain skin or clothing, we carefully engineered our first product, our turmeric+ glow serum formula, using a refined extracts—delivering their glow-enhancing benefits without any stain.

But why does "Proudly Made in Canada" matter for your skin? At inūra, it's our promise of quality and excellence. Our focus in developing a new standard of skincare that truly delivers on its promise of revealing your natural nūr (light) rests on the following pillars:

• Uncompromised Quality:
  Canada boasts some of the most rigorous cosmetic regulations in the world. Our formulation process strictly adheres to these standards, ensuring every product meets exceptional benchmarks for safety, purity and performance. You can trust that what you're putting on your skin is meticulously regulated, ethically sourced and responsibly produced.

• Effective, Science-Backed Formulations:
  Our collaboration with Canadian cosmetic experts ensures that our blend of Ayurvedic tradition and modern science is not just a concept, but a formulation designed to deliver real, visible results.

• Produced with Quality and Care:
  By producing locally, we use state-of-the-art equipment and small-batch innovation to ensure consistency and potency in every bottle. This process allows us to deliver a high-performance product that supports skin concerns like hyperpigmentation, dullness, and uneven tone—reliably and safely.

• Ethical and Transparent:
  We believe in radical transparency and responsible sourcing. Our Canadian manufacturing partner ensures a clean, traceable, and sustainable supply chain—from ingredient sourcing to final production—honouring both people and planet every step of the way.

Experience the radiance of skincare that’s locally crafted, globally inspired and intentionally made. Glow with inūra—rooted in ritual, proudly made in Canada.

"Made in Canada" is our promise of unmatched quality and peace of mind for your skin.