Our Story
inūra was created from my personal journey.
For most of my adult life, I struggled with my skin—trying product after product. Like many of you, I was searching for something simple, effective, and made with intention. I wanted to feel confident in my skin, naturally.
inūra began with a question: what if timeless rituals from around the world could be paired with the science of modern skincare?
Growing up, I watched my family and community turn to time-tested, culturally rooted ingredients to care for their skin. These rituals stayed with me—and ultimately inspired a new vision for clean skincare: one that honors tradition while embracing innovation.
My vision was not just to create products to care for your skin—but to create a daily ritual that reconnects you with yourself. A moment to slow down, to nourish and to reveal your nūr—your inner light.
Welcome to inūra. I’m so glad you’re here.
— Jeena Dhanjal, Founder
Our Mission
At inūra, we believe everyone holds a natural light—nūr—from within. Our mission is to help you reveal it.
Inspired by ancient rituals and elevated with modern science, we create clean, high-performance skincare that simplifies your routine and transforms your skin.
Our Values
At inūra, our values guide everything we do and create—from our formulations to our end client experience.
Self-Care & Confidence: Our skincare is designed to nourish your skin and your natural glow as a ritual of self-care—so you feel confident in your skin, every day.
Cultural Integrity: we honour cultural traditions and their time-tested skincare rituals with authenticity and respect.
Ethical Sourcing & Sustainability: We care for the skin—and the world around us. Our formulas are vegan, cruelty-free, ethically sourced and consciously crafted with skincare experts in a world-class lab in Ontario, Canada.
Simplicity & Purpose: no overcomplicated steps—just effective, multi-benefit care that fits real life.