Elevated by Modern Science: Hyaluronic Acid
The inūra difference: dual-weight Hyaluronic Acid for exceptional hydration, radiant and dewy skin.
Authored by Jeena Dhanjal, founder of inūra
If you’ve been navigating the world of skincare, chances are you’ve heard of hyaluronic acid. This deeply hydrating molecule has become a must-have for anyone looking to boost glow, improve skin texture, and fight dryness. But here’s what most people don’t realize: not all hyaluronic acid works the same way.
At inūra, we’ve taken a thoughtful approach—combining both high molecular weight (HMW) and low molecular weight (LMW) hyaluronic acid in our glow serum to deliver layered hydration that works on every level of your skin.
Why Two Types of Hyaluronic Acid Matter
High Molecular Weight (HMW) Hyaluronic Acid stays closer to the skin’s surface. It forms a lightweight, breathable veil that instantly hydrates and smooths—locking in moisture and giving your skin that dewy, healthy look. Research shows HMW-HA tends to sit on the surface and help prevent transepidermal water loss.
Low Molecular Weight (LMW) Hyaluronic Acid is smaller in size, which means it can dive deeper into the skin. There, it helps replenish hydration from within, reduce the look of fine lines, and improve skin elasticity over time. In fact, a recent scoping review highlights LMW-HA’s ability to permeate skin more effectively than its larger counterparts.
Together, they create a hydration powerhouse—nourishing your skin both immediately and long-term. The result? Skin that looks plump, bouncy, and naturally radiant. At inūra, we’ve taken a thoughtful approach—combining both HMW and LMW hyaluronic acid in our glow serums to deliver layered hydration that:
Cushions and smooths the skin’s surface for an instantly plump, dewy finish
Draws moisture into deeper layers of the epidermis for longer-lasting comfort and bounce
This gives you multi-depth hydration instead of a quick, surface-only effect on the skin.
Why We Made It Core to Our Formula
When I set out to create our hero serum for inūra, I knew I wanted it to be both high-performing and intuitive. As a busy mom of two with sensitive skin, I was tired of complicated routines that didn’t deliver. I wanted skincare that felt like self-care—not stress.
That’s why hyaluronic acid takes center stage in our formulation, alongside Ayurvedic botanicals like turmeric, saffron and licorice root. These botanicals bring visible brightening and soothing benefits, while our dual-weight hyaluronic acid amplifies hydration on multiple skin layers.
By combining HMW and LMW-HA, we’re not just adding one layer of moisture—we’re building a multi-depth hydration system. Research supports this multi-weight approach: for example, a clinical evaluation of “multi-weight HA” formulas found improved hydration and visible smoothing of fine lines in as little as two weeks.
For our turmeric+ glow serum, our goal was not just to say “we use hyaluronic acid,” but to design a hydration system that feels as considered as the rest of the formula.
Our industry leading 2% concentration of hyaluronic acid sits at the higher end of what many skincare experts recommend—but still within the safe and effective range. Research often cites typical concentrations between 0.2–1% for HA in topical products; we chose 2% to maximize hydration while maintaining texture and performance.
What truly sets inūra’s serums apart is that our hyaluronic acid complex doesn’t stand alone—it’s woven into a formula powered by our Ayurvedic Glow Trifecta.
Turmeric to visibly brighten and calm the look of redness
Saffron to enhance radiance and support renewal
Licorice root to help reduce the appearance of dark spots and uneven tone
So while many hyaluronic serums focus on only hydration, the turmeric+ glow serum is designed to deliver hydration, clarity and glow in one step. It aligns with our mission to simplify your routine and turn it into a meaningful ritual.
inūra is about more than just what’s in the bottle—it’s about how it makes you feel. We believe skincare should be clean, culturally rooted, and effortlessly effective. With our dual-weight hyaluronic acid serum, you get real results with less overwhelm.
Whether your skin is dry, tired, or simply in need of a glow-up, this is hydration that meets you where you are—and elevates your everyday ritual. With inūra, radiant skin becomes effortless.
sources: MDPI+2BioMed Central+2, MDPI+1, European Medical Journal+2ScienceDirect+2, JCAD
The science at the heart of inūra: dual-weight hyaluronic acid to hydrate deeply and plump visibly—layered hydration for luminous, resilient skin.
